My partnership with Geist Brewing Co. has been long-standing, during which I have tried my best to deeply understand the workings of the brand, its team, and its core vision. I worked alongside the marketing team to manage the company's social media presence on Instagram and Facebook. I also dabbled in content writing, photography, and led some team interviews for social media. I learned to develop and execute brand campaigns and design a content schedule based on the brand's goals and vision. Additionally, I assisted the team with the curation of social media content, where I put together shoot briefs for photographers and assisted them on the day of the shoot to oversee and help execute the vision for each content piece.
I was also keen to help plan and assist with community-building events such as new menu experiences, beer releases, tastings, workshops, etc., at our locations as well as partner locations to enhance the brand experience. One of my passion projects within the brand was to oversee the sustainable aspects of the brand and to communicate what the brand has been doing to the audience in an authentic way, since it has always been a core pillar at Geist Brewing Co.
In the first year of being there, I also designed menus, workshop posters, and other design collateral with the team.
Credits:
Chief Content Officer
Geetanjali Chitnis
Brand and Design Consultant
Sanjana Bhatt
Chief Content Officer
Geetanjali Chitnis
Brand and Design Consultant
Sanjana Bhatt
