Hello!
For me, building brands that feel real and functional is the best part of the job. I’ve worked across branding, packaging, UI, and communication, basically anywhere design can make something feel more like itself.
Freelancing has let me shape a multidisciplinary practice and work closely with founders to bring their ideas to life. I love the kind of projects that give you room to think a little deeper, feel your way through it, and build from the ground up.
I’m also a bit of an extrovert (on some days), which led me to start a WhatsApp community of 1,000+ designers across five cities. It’s grown into a space where freelancers introduce new tools, share stories, and figure out the freelance life together.
Outside of work, I’m usually picking up a new hobby. Right now, it’s surfing and rock climbing, but this changes often!